Explore the DATA world
“Above all else, show the data.”
-EDWARD R. TUFTE
WHO WE ARE
KENNA consulting is a company that helps organizations to maximize marketing investment for ROI/higher returns using Data and Technology. KENNA is a member of Red Asia, the largest independent digital agency in Indonesia.
We analyze your data and technology capabilities to determine at the start where gaps exist, what data is missing, and where the biggest business impacts can be made.
- Multi-platform datasets
- Intelligence gathering from social media
- Data visualization and storytelling
- Mar-tech and Ad-tech stack analysis
- ROI and ROAS trend analysis
We design and define how data and technology can be pulled together to initiate, continue, or shift your business in an improved marketing ROI direction.
- Personas & audience design
- Behavior analysis & scenario development
- Pricing strategy recommendations
- Purchase Intent analysis
Tech & Data Recommendations
We work with you to improve how you utilize technology from your internal marketing stack and integrate additional platforms to enhance your holistic revenue generating capabilities.
- Data Connector analysis and recommended setup
- Automation strategy and recommendation
- Online to Offline strategy and planning
Artificial Intelligence and Machine Learning application strategy
Test & Learn Execution
End to end, omnichannel, full-funnel media and messaging personalization delivery for your current and net-new customers focused on goal-based performance.
- End-to-End Paid-Owned-Earned strategy, planning, and execution
- Dynamic messaging and personalization strategy and tactics
- Price and audience sensitivity testing retail and eCommerce
- Loyalty and gamification strategy and execution
- RFM modeling and testing
Always-on, always improving, watching for shifts in external trends and your internal customers’ needs and interests, moving the needle with market shifts to deliver wins.
- Audience segmentation refinement and optimization
- Channel maximization
- Media optimization and marketing mix modeling
- Creative and Content ideation and optimization
- ROI and ROAS model testing and performance